Leadership Thru Service

by Ray Reuter on June 14, 2018

Growing up I spent countless hours and days at Reuter, Inc. in Carroll, Iowa. Reuter, Inc. was my Dad’s business — an International Harvester farm implement dealership and an International Trucks dealership. I started out cleaning bathrooms, emptying trash, and sweeping floors. I moved “up” to working the parts counter and assembling equipment. (I never did catch the desire to fix and repair engines.) Later on as I got older I would sit in on morning meetings in my Dad’s office with the sales guy and finance guy as they told stories, reviewed numbers, and in essence reviewed their pipeline and upcoming activity. There was no agenda or whiteboard or technology — simply a common spirit and theme that looking back anchored everything at Reuter, Inc.


That was the Reuter, Inc. tagline and it was on everything — every newspaper ad, pen, notepad, hat, banner, letter opener. Leadership Thru Service. That was how business was done, people were treated, decisions were made. Leadership Thru Service. There was no other way.

I never forgot that mantra. (Partly because I always wondered why my Dad spelled “thru” that way? ツ HaHa) And that motto has stuck with me more than anything from all my early years of employment working at Reuter, Inc.

Leadership Thru Service

Servant Leadership

One can lead only to the extent one is willing to serve.

That’s how to make an impact as a leader — and everyone can be a leader! — no matter how you spell it. Thanks, Dad!


Like Me or Not Like Me?

by Ray Reuter on June 7, 2018

To WIN … we must see ourselves as a WINNER. To ACHIEVE … we must see ourselves as an ACHIEVER. To PERFORM … we must see ourselves as a PERFORMER. To LEAD … we must see ourselves as a LEADER. You see the pattern … how we behave will always be inline with how we see ourselves. Thus it is wise to carefully and deliberately fine-tune “what makes you act like you” — i.e., your Self-Image.

Our Self-Image is formed by countless (!) imprints, both positive and negative. We want to hail the positive imprints and ignore the negative miscues. Each time we perform at a peak level, we stand up and cheer … “That’s like me!!!” WooHoo! 👍🏻

  • That’s like me to confidently present myself.
  • That’s like me to stretch outside my comfort zone.
  • That’s like me to delegate effectively.
  • That’s like me to be kind and generous.
  • That’s like me!

To supercharge the formation of our desired Self-Image, we also can practice the opposite … “That’s NOT like me!” 👎🏻

You make a mistake, you forget something, your mind is filled with judgments about someone, you allow fatigue to take control, you want to quit, etc. When you do something subpar and lame … simply whisper to yourself, “That’s not like me.”

Then press on and get back to being your unfettered best. That’s like you!


Thoughts Approaching • Stand Clear

May 31, 2018

“TRAIN APPROACHING” • “STAND CLEAR” • “DOORS CLOSING” On an extended weekend in Washington, D.C., my wife and I heard words to this effect over and over and over again as we rode the Metro throughout the city. There was an orange line, red line, green line, blue line, silver line. Trains would come for […]

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The Idolatry of Self-Reliance

May 24, 2018

I trust you have had this experience … you read or hear a series of words that stops you in your tracks. For example … Thank Me for the difficulties in your life, since they provide protection from the idolatry of self-reliance. (From “Jesus Calling”) The Idolatry of Self-Reliance … thinking it is all about […]

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“C” Change

May 17, 2018

Historically, a “sea change” was a change brought about by the sea. Today, a “sea change” is defined as a marked change, a transformation. Here is another “C” change that is transformational. MOVE FROM REACTIVE TO CREATIVE. Two words with the same exact letters, with just a slightly different – and ever so important – […]

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JOY Round

May 10, 2018

I just had a privileged opportunity to work with strengthening a group of leaders in Africa for Marked Men for Christ ministry. To become stronger men for Jesus Christ, it is important to do “soul work” on those areas of our lives that prevent us from being who God made us to be. This work […]

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Ancient Scrolls

April 19, 2018

In the classic book by Og Mandino, The Greatest Salesman in the World, there is a set of life lessons and guiding principles revealed on ten ancients scrolls. As the book title indicates, the context is about “sales” — yet this wisdom extends far beyond that. Think “sales” as another word for leadership, or influence, […]

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Wealth Management

April 12, 2018

As a strategic business coach that works extensively in the financial services industry, the topic of “wealth management” is prevalent. In this context, “wealth” is primarily about money, assets, returns, portfolios, capital growth, and so forth. Professionals are hired to manage one’s wealth and maximize the results. I challenge us to expand the definition of […]

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Closed for Good Friday

March 29, 2018

Today I offer the following suggestion … “close” your normal external work and “open” yourself to inner work. Reflect on Psalm 46:10 …   BE STILL AND KNOW THAT I AM GOD. BE STILL AND KNOW THAT I AM. BE STILL AND KNOW. BE STILL. BE.   For God so loved the world …

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Daily Adventure Requires a Walking Stick

March 22, 2018

While not a “dream” destination for Spring Break, a local adventure along the neighborhood walking trail proved to offer plenty of excitement. We labeled it a “treasure hunt” — which was a fancy title for permission to hike through the trees, walk through the dried creek bed, and get muddy. Of course, a good adventure […]

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