Get Naked

by Ray Reuter on July 27, 2010

I just finished reading Patrick Lencioni’s latest business leadership fable – “Getting Naked: A Business Fable about Shedding the Three Fears that Sabotage Client Loyalty.”  In Patrick’s classic way, he captures in a story fundamental principles that resonate in my business experience, especially as a service provider.  The theme is to be vulnerable … to embrace uncommon levels of humility, selflessness and transparency for the betterment of the client.  The book calls out three fears that often stand in the way of creating client loyalty and trust …

  1. The FEAR of LOSING BUSINESS … which tempts one to hold back feedback and avoid difficult issues to protect their client base and revenue stream.
  2. The FEAR of BEING EMBARRASSED … which causes one to hold back ideas and ask questions.
  3. The FEAR of FEELING INFERIOR … which entices one to focus on themselves and preserve their superior status with clients at all costs.

For me I summarize the message as a “service provider” to SERVE FIRST.  When I truly serve, it is all about the other person and not about me … and that enables me to step through any fear and “get naked.”

For specific ideas on how to overcome these three fears, see Patrick’s full model at and check out the book.

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